Released on: October 8, 2007, 11:52 am

Press Release Author: Darrell Pierre

Industry: Advertising

Press Release Summary: WASHINGTON, DC. (October 9, 2007) - HotPads.com today
announced the launch of its online advertising programs, featuring location-based
advertising on its nationwide street-level maps. For the first time ever, select
advertisers can place their company's logo and customized link to individual retail
locations directly onto the map view of HotPads' real estate search portal.

Press Release Body: Leading Housing Website Creates Innovative Advertising
Opportunity for Companies Targeting Apartment and Rental Home Shoppers
WASHINGTON, DC. (October 9, 2007) - HotPads.com today announced the launch of its
online advertising programs, featuring location-based advertising on its nationwide
street-level maps. For the first time ever, select advertisers can place their
company's logo and customized link to individual retail locations directly onto the
map view of HotPads' real estate search portal.

\"Map-based advertising is the best way for companies to move beyond traditional
banner ads and leverage the strength of their retail locations,\" said Darrell
Pierre, Director of Business Development at HotPads. \"Companies can use this
platform to make their bank branches, stores and restaurants an integral part of a
customer's lifestyle in their new home.\"

In addition to map insertion advertising, HotPads.com now also offers traditional
display advertising. This includes full banners, skyscrapers, leaderboards and
squares in a variety of creative sizes.

HotPads is a premier marketing vehicle for companies looking to target movers during
the housing search process. While most web publishers offer geographic targeting
based on a user's location, HotPads allows advertisers to direct ads towards those
places where users are searching for housing, and will be moving to.

For more information on advertising with HotPads.com please go to
http://hotpads.com/pages/pages/advertisers.htm.

About HotPads.com.
Launched in 2005, HotPads.com has quickly grown to become one of the largest real
estate portals on the web with over 70,000 rental listings. Visitors to HotPads.com
use an innovative map-based housing search to look for a new place. HotPads.com is
headquartered in Washington, DC. For more information, visit www.hotpads.com

Media Contacts:
Douglas Pope
HotPads.com
dpope@hotpads.com
202.232.1581

Web Site: http://hotpads.com

Contact Details: Media Contacts:
Douglas Pope
HotPads.com
1420 17th St. NW
Washington, DC 20036
dpope@hotpads.com
202.232.1581